Different Strategies To Make Hording Signage Stand Out

Introduction

Hoarding signage is also known as barrier signage. You will have come across hoarding signage usually at a construction site, or where there is renovation or building in process. It may also be present in commercial venues when pedestrians or passer-by’s need to be protected from building, dust or noise.

Strategies To Make Hoarding Signage Stand Out

These substantial protective boards create ample opportunity to communicate messages, instructions, adverts or branding. As they are large format, it is a perfect way to get right up close and personal with your audience.

There are many ways to make hoarding signage stand out. Here are just a few suggestions.

COLOUR: People are attracted to colour so creating large blocks of colour, particularly primary colours will definitely turn heads.

VISUALS: Creating interesting visuals to bring across a message can have a lot of impact. Using cartoon style or pop art, illustration or even photographs used in big format will draw interest.

CALL TO ACTION: Adding a distinct ‘call to action’ with a strong headline will often get feedback from those passing by. Try these: Call xyz for more information; Add this code at checkout for a 20% off special offer; Be one of the first to what app us on xxxx and stand to win a (list prize).

HEADLINES: Creating an evocative headline can create a buzz and make people take note. Use something creative that associates with your brand. For example: asking a question, “Be honest, how many times do you skip brushing your teeth?” for a toothpaste brand. “Do you know there are dangerous microplastics in your water?” for an eco-drive.

APPEAL TO EMOTION: Use text that appeals to people’s emotions. Do you know that South Africa is the rape capital of the world? If you are aiming to get support for gender based violence. Using other emotive slogans will often get people converted to your cause.

ILLUSTRATION: Get well known or local artists or even graffiti printed onto your hoarding boards. People will align with your message by the feel-good sensation they get from the artist they know and admire.

Hoarding Board Example

CREATE COMMUNITY: Print a board that brings community together. Saying something like “Do you know we have collected thousands for homeless people in the last year. Getting people off the streets is something you can be part of.”

SIZE: Examine the distance at which your pedestrians will be from the hoarding board. If you would like them to see the board from far away, remember to make your text really big and easy to read in seconds. You don’t want long sentences if people are driving past. They won’t have time to read them and you will lose out.

VISIBILITY TIME: If you plan to keep the boards up for many months remember to put a profound message on your board or a message people won’t tire of. Make it able to entertain people for as long as the board may be visible.

QR CODES: Remember to use QR codes to give viewers an opportunity to find out more information. If something piques their interest you can get them to snap the QR code and go to a site with more info.

PATTERN: The clever use of repeating patterns can create compelling visual interest. This combined with graphic elements, icons and branding will install brand awareness and help to bring your brand top of mind.

Signboard

Signboard Printing

When looking for a printer, simply google sign board printer near me and you will find options in your area. Nomcebo printers have countless experience printing and handling hoarding signage and are a great partner for anyone requiring large format printing.